WE BELIEVE

... beauty, honesty, and joy, along with exquisite meaningful experiences for everyone, is needed today more than ever.

... we all need to embrace our own self magnificence and understand that, giving ourselves the gift of time is not vanity but a true act of self-care.

... in the beauty of every woman and man. We also know that sometimes your skin could use a helping hand to let your inner beauty glow.

... in giving confidence by sharing the experience of SHIBUMI with everyone we touch, every day.